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Why Choose Facebook Marketing For Business?

Business owners found an ally in internet or online marketing. Retail, manufacturing, and service-oriented businesses operating in small or grand scale can easily access a wide array of target market via the internet in a most convenient, cost-effective manner. Internet marketing made it possible for businesses to open 24/7 without losing global customers despite differing time zones. Product or service information is readily available; if there are changes, promotions and product line or service launching, customers can be reached through online notification. All these easy features can be found in Facebook marketing for Business, a site that has been considered as the best online platform for marketing since 2007.

Why is Facebook a favorite pick among business owners? Easy, with its growing popularity as the most visited social network, Facebook provides a viable platform to start, create and sustain a seller-buyer relationship. Facebook makes it to the top list among business owners whose aim is not only to gain a wide market outreach, but also to create and sustain a closer, intimate relationship with potential and actual customers on the web. So, what makes Facebook marketing for business the best online tool?It works in four (4) ways:

  1. Facebook allows users to generate awareness. Creating a page to introduce business ventures, products, events or services is worth the effort. Facebook deals with market targeting strategies using ads and stories that can be linked to a business site. The “word of mouth” is a powerful tool that Facebook can generate, and if one’s business gets the attention of an individual or a group, it drives awareness to a multitude of fans and contacts who view the customer’s page.
  2. Facebook Page can leverage brands to customers. It entails building preferences while sorting differences in terms of brand competition. Trusted brand is usually built up through referrals from people who believe on the Brand’s capacity to satisfy users. Facebook easily does that by its built-in applications which readily allow interaction with customers.
  3. Facebook increases sales by increasing traffic to business sites. Facebook helps business owner to publicize brands or products, events or services via viral promotions. A customer who logged in to an advertising site may create a following among his or her contacts. The action itself is shared to potential or actual customer, friends or fans, drawing in more traffic by the click of the mouse.
  4. Facebook helps in building customer relationship. Using Facebook marketing for business allows users to browse the customer’s personal details and predict purchasing behavior of a potential customer. Once a customer decides to “like” a page or a brand, it is a signal for the business owner to delve deeper into the profile information of that customer to further build a business relationship. Facebook provides that information readily in its profile wall and pages.

With all the enabling capacities that Facebook has, it is no wonder why it is now considered the best internet marketing tool for all kinds of businesses.

Attracting New Business With Social Media

Social media sites such as Facebook, Twitter and Linked in are great marketing tools but it is SO easy to waste time on non-productive social media activities; to get sucked into the vortex that is Facebook or Twitter and look up an hour later, wondering what you’ve actually accomplished! To attract ideal customers (and therefore more good business) from social media, it’s important to remember that that the same rules apply for social media as they do for traditional marketing: giving value, building relationships!

Marketing is about ATTRACTING clients with a compelling message and creating such added value to your audience that it motivates them to take further action into working with you or buying from you.

You don’t attract customers FROM Facebook or Twitter. You attract customers THROUGH them. It’s the connections you make and the long-term value you provide those individuals that cultivate the relationship and as a result, they see you as a great person to do business with.

So, when using social media, you want to be clear on how you can tap into this new marketing tool and still remain focused on your ideal client:

Have a clear objective that fits into your marketing strategy.

Due to the popularity of sites like Facebook and Twitter – it’s easy to jump in 100%, set up your business page and start collecting ‘likes’. But why are you doing it? Using these tools as a way to market your business and attract clients can be really fruitful but you can’t just dive in just because “everyone else is doing it.” You want to think about who it is that you’re trying to attract to the page – your ideal clients. And you need to have an objective. Is it to build your database? Get people to sign up to your newsletter? Attract more clients? Find referrers or partners? Test your brand or new product ideas? What result or response do you want to achieve with each interaction with social media? Get clear on what you want from your ‘likers’ (and how it fits into your overall strategy) and then develop your social media plan around it.

Build relationships:
Focus on the long-term relationship – these things take time. People still want to know you and like you and ultimately trust you before they decide to work with you or buy your products. Luckily through tools like Facebook and Twitter you can build connections and networks with amazing speed- but you must focus on your ideal client and what they would want from the relationship. They will want to watch and interact with you for a while before they commit to a business relationship with you.

Be yourself:
Be authentic, real and transparent. Social media is just like in-person marketing – people will see through you straight away if you try to be someone you’re not. You are much more likely to attract ideal customers and likeminded individuals if you are being yourself so just let your personality shine through and make some new contacts.

Tailor your content:
It’s not about you, it’s about them – your ideal customers. What do they want from you? What will make you stand out from the crowd in their eyes? In all of your marketing you ought to be writing with them in mind and social media is no different. Give them relevant, helpful information and content that is of value to them – with no catch, and no expectation. This is about showing how you are an ideal fit for them, how you meet their needs – so that they identify with you and choose to work with you, rather than you ‘pushing’ your business onto them.

Create Dialogue, Don’t Just Broadcast!
Social media is all engagement rather than broadcasting – it’s about finding topics and ideas that will capture the imagination of your prospects and encourage them to start a dialogue. It’s not a one-sided conversation where you just continually promote yourself sell, sell, sell – in fact there’s nothing worse! That approach is a sure fire way to lose fans fast and not engage with anyone in your network. Online networking is no different than in-person networking. It’s a two-way conversation for you AND the other person – that’s what creates the value. When you engage with your prospects and customers and offer helpful advice and great service via social media, they are much more likely to turn into paid customers or repeat customers.

Time Rationing!
Set limits on your time when you’re on social media sites – before you know it you’ve spent hours on Facebook and Twitter without adding people to your database or creating meaningful dialogue, and you’ve not done any “real” work. Plan your social media time – allow yourself 10 minutes a day, or 30 minutes a couple of times a week and be clear on what you want to achieve in that time. Be consistent and persistent and it will pay off.

Secrets of Recruiting For A Home Based Business Exposed

When recruiting for a home business, we frequently get lost in downline recruiting. Countless home business owners concentrate a great deal on recruiting more distributors they forget about their product or service. The product, of course, is what generates the money that you hope to make! If you want distributors that are going to pay money for your product and market it passionately, then shouldn’t you target those people first? Seek out people who will purchase your product!

With that said, we also need to focus on the correct of traffic and ensure we’re not sacrificing one for the other.

Managing a home based business is all the same regardless of the industry. Regardless of whether it’s affiliate marketing, direct marketing, a more traditional business or any of the assorted internet based businesses, there are certain things that must be taken care of for your company to run smoothly and create a profit.

Traffic – whether it is customers, sales prospects, affiliate leads, and so on. – must be coming in for your company to endure. A storefront with no customers will go out of business very rapidly. Simply, that’s the reason location is so important for storefronts!

What’s the Best Type of Lead?

The person that purchases something will be most probably to buy that ‘something’ later on.

When you get in touch with that kind of lead in your home based business recruiting, you already know they will be interested & the odds of you selling to them are exponentially higher.

So just how do you find these people in the first place when you’re recruiting for a home based business? In all probability the 2nd best type of lead is known as a buyer lead: Someone that has purchased a similar product recently. This is someone that you now know for a fact has a serious interest in your type of product.

So what’s a better lead when you’re recruiting for a home business then a buyer lead? The lead that seeks YOU out, credit card ready, eager to purchase from you without any convincing on your part!

You need to put in the time and master the internet, get good at the written word, and master the telephone. Learn how to have a presence online and how to drive traffic to your site. Learn how to be a good copy writer so that your web sites and sales pages compel people to purchase from you. Learn how to master the telephone to ensure that when prospects make contact with you, you will be poised you’ll be able to close the sale.

Generating this second kind of lead is what sets a real business apart from the people running around attempting to persuade all their family members to buy from them. Generating this sort of lead sets your business up to be sustainable and successful. In recruiting for a home based business, it is going to take time learning all these aspects, but if you want to run a profitable company there’s no other way.

To your success.

Does this information seem true in your case? If you are struggling with your small business & you’re confident that step-by-step instruction with guaranteed results will get you to the next level, please contact us.